Author(s): Farhana Khan
Abstract: When conventional marketing strategies are not suitable for small and medium-sized enterprises, entrepreneurs must unlearn existing principles and substitute them with new, innovative concepts and endeavors, such as entrepreneurial marketing (EM). In this paper, the effects of EM dimensions on Bangladeshi SMEs are taken into consideration. This study set out to investigate how entrepreneurial marketing aspects affected small and medium-sized business performance. The quantitative research approach was used to collect the necessary data. In particular, 627 SMEs in Bangladesh participated in a structured survey that yielded the primary data. To determine the validity and reliability of the measuring items and to confirm the influence of entrepreneurial marketing aspects on business performance, the acquired data were further examined using the SPSS methodology. The findings demonstrated that value creation and client intensity improve business performance. The results also demonstrated a positive correlation between company success and innovativeness and resource leveraging. Risk-taking's impact on business performance, however, was determined to be negligible. Lastly, it was discovered that opportunity focus and proactive-ness significantly improve business performance