Understanding Consumer Behavior, and Consumer Analysis, Marketing Strategy, Consumer Analysis, Implement Marketing Strategy by Understanding Consumers' Product Knowledge and Involvement, Introducing Affect and Cognition, Explanation of Consumers' Product Knowledge and Involvement, Develop marketing Strategy, How Consumer Decision Making works regarding purchase , How marketers implement Behavior and Marketing Strategy, Summarize brand and brand equity, Brand and branding work, Brand equity, Describe and select appropriate brand image for a products, Types of brands, The luxury pyramids, Design a brand campaign, Defending against brand counterfeiting, Creating entry barriers, Selecting counter strategies against brand counterfeiting, Produce successful brand extensions.