● Management Orientations in the context of International Marketing
● Forces affecting global integration and international marketing Global Economic, Socio-
Cultural, Political, Legal and Regulatory
● Environment The Global Trade Environment Information Technology, Management
Information Systems, and Big Data
for International Marketing
● Global Market Segmentation, Targeting and Positioning Strategy Global Market Entry and
Expansion Strategies Importing, Exporting and Sourcing in the context of International
Marketing Product and Brand Decisions
• Pricing Decision Marketing Channels and Physical Distribution in the context of
International Marketing Global Marketing Communications decisions Global E-commerce
• Value Networks and Disruptive Technologies in the context of
International Marketing The Digital Revolution: New Products and Services
• Global Competition and National Competitive Advantage Leadership and Organisation for
International Marketing
• Ethics, Corporate Social Responsibility and Social Responsiveness in the
context of International Marketing