● Introduction
● Course Outline/Introduction to Market Res.
● Management Dec. and Mkt Res. Process
● Project Briefing The Marketing Research Process
● Defining the marketing research problem
● Specifying the marketing research objectives
● Formulating res. design/ sources of error Data Collection Methods-Secondary
● Traditional, electronic, and Internet Data Collection Methods-Qualitative
● Qualitative research techniques Data Collection Methods-Quantitative
● Descriptive research design: survey, observation and Internet
● Question design, measurement & scaling Questionnaire and Form Design
Sampling Design
● Sampling: Design, Procedures and Statistical considerations Fieldwork
● Field work and data preparation
● Data Entry and data preparation Data preparation using Excel/SPSS
● Creating files, variable preparation, etc SPSS–Describing the Data
● Using SPSS to display data SPSS–Basic Analysis Techniques
● Using analysis techniques on SPSS: Cross- tabs, Means testing, ANOVASPSS–Testing Group
Relationships
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● Using advanced analysis techniques with SPSS: Reducing variables to constructs Report writing
Assignment presentation