● Understanding Consumer Behavior, and Consumer Analysis
● Marketing Strategy
● Consumer AnalysisImplement Marketing Strategy by Understanding Consumers' Product Knowledge
and Involvement
● Introducing Affect and Cognition
● Explanation of Consumers' Product Knowledge and InvolvementImplementation of The
Multiattribute Attitude Model in real world
● Explanation of Multiattribute Attitude Model
● How Attention Processes worksDevelop marketing Strategy
● How Consumer Decision Making works regarding purchase
● How marketers implement Behavior and Marketing StrategyEnhance and implement Marketing
Strategic by Influencing Consumer Behaviors
● Conditioning and Learning Processes
● Marketing strategies regarding Influencing Consumer Behaviors though example.
● Summarize brand and brand equity.
● Brand and branding work
● Brand equityCharacterize brand equity built, measured, and managed.
● Brand equity built, measured, and managed
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● The important decisions in developing a branding strategyExamine branding and implications of
branding
● Brands act as a genetic program
● Obstacles to the implications of brandingDescribe and select appropriate brand image for a
product
● Types of brands
● The luxury pyramids Evaluate the effect of counterfeit on a brand
● Launching a brand
● Brand campaign Chose the right brand identity, positioning and essence for a product
● Brand identity & positioning
● The six facets of brand identity