● An introduction to integrated marketing communications
● The role of IMC in the marketing process, organizing for advertising and promotion:
● the role of ad agencies and other marketing communication organizations
● Perspectives on consumer behavior, the communication process Source, message, and
channel factors strategies andits application in IMCE
● establishing objectives and budgeting for the promotional program Creative strategy:
● planning and development, creative strategy:
● implementation and evaluation Media planning and strategy
● Evaluation of media: television and radio, magazines and newspapers Support media
● Direct marketing, the internet: digital and social mediaSales promotion, public relations,
publicity, and corporate advertising Measuring the effectiveness of the promotional program
● Presentation on Ad making