Management Orientations in the context of International Marketing
● Forces affecting global integration and international marketing
● Global Economic, Socio-Cultural, Political, Legal and Regulatory Environment
● The Global Trade Environment
● Information Technology, Management Information Systems, and Big Data for International
Marketing
● Global Market Segmentation, Targeting and Positioning Strategy
● Global Market Entry and Expansion Strategies
● Importing, Exporting and Sourcing in the context of International Marketing
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● Product and Brand Decisions
● Pricing Decision
● Marketing Channels and Physical Distribution in the context of International Marketing
● Global Marketing Communications decisions
● Global E-commerce
● Value Networks and Disruptive Technologies in the context of International Marketing
● The Digital Revolution: New Products and Services
● Global Competition and National Competitive Advantage
● Leadership and Organisation for International Marketing
● Ethics, Corporate Social Responsibility and Social Responsiveness in the context of International
Marketing