ntroduction to the business of agriculture, global agri-food system, agribusiness manager etc. The
planning function, role of marketing, marketing management, understanding consumer demand,
staying competitive.
The organizing function, organizing for success, choosing a legal structure, controlling process,
organizing production using economic principles, production and inventory management, basic
accounting documents, using accounting information for business control and planning.
Financial management, reasons an agribusiness may choose to increase its financial resources,
alternative types of capital available to the agribusiness, various types of loans available,
relationship between the agribusiness firm’s tax rate and APR, steps for developing budgets,
forecasts and budgets, Input sector, seed sector in Bangladesh, seed management scenario in
Bangladesh, history and development of seed trade in Bangladesh, key players in the seed sector
– public and private, supply of seeds from the public sector, Bangladesh Rice Research Institute
(BRRI), NGO and private sector, seed market leads by private firms, BRAC Seed and agro
enterprise, seed regulatory framework, challenges confronting seed sector development
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Concept of commercial policy of Bangladesh, common objectives of commercial policy in
Bangladesh, concept of foreign trade, factors or causes of foreign trade in Bangladesh,
characteristics of foreign trade of Bangladesh, import trade and procedure of import trade, goals
and objectives of import trade in Bangladesh, problems of import trade in Bangladesh, export trade
and export procedure of agricultural products, re-export, documents used in agricultural foreign
trade, methods of quotation in foreign trade.
Status of fertilizer production and factories in Bangladesh, fertilizer and management problems,
Common constraints to the fertilizer sector, fertilizer distribution system in Bangladesh, fertilizer
pricing and subsides, monitoring and evaluation of fertilizer production, import and farm-level
prices, fertilizer marketing and distribution, regulations & gaps identified relating to fertilizer
marketing & distribution
Pesticide marketing in BD, marketing system, channel, actors, company, distributor, supplier,
transportation system, management system, farmers, pesticide marketing and management
problems in Bangladesh Product development, and branding, brand equity, brand equity outline,
brand loyalty, brand awareness, brand associations, perceived quality, branding elements to build
brand equity,
Niche marketing, importance of niche marketing in agribusiness development, economic
developments, steps in niche marketing, thinking outside competitive boxes through niche
marketing, possibilities in niche marketing in Bangladesh, factors affecting niche marketing.
Value chain development, five drivers of value chain development, Putting value chains and
drivers into a systemic and operational market system framework, Terminology: Value chains,
supply chains and the market system, the value chain development cycle, five main steps of value
chain development; Sector Selection, steps to select a sector, The rational for sector selection,
market system analysis, value chain mapping, construction of a value chain map, value chain
research, moving from symptoms to systemic constraints in a value chain, value chain analysis
and intervention design, value chain development finding sustainable solutions with impact on a
large scale, monitoring and results measurement, examples of indicators for value chain
development.
Inclusive market development and agribusiness sector in Bangladesh, fisheries, crops and
vegetables, fruits and flower sector development through IMD.