● Introduction: What is communication, communication situation and importance of effective
communication in business
● Objectives Of communication : Discussion on main objectives ( Information, Advice, Order,
Suggestion, Persuasion, Education, Warning, Raising morale, Motivation) of communication
● Types Of Communication: Organisational pattern in firms, Downward communication, Upward
communication, Horizontal communication, Grapevine ,Consensus
● Modern business communication, key rules of good writing for the 21st century
● Business writing-key points to remember
● Case study
● Media :Introduction, Written communication ,Oral communication, Face- to- face
communication, Visual communication, Audio -Visual communication, Computer -based
communication, Silence
● Barriers :Introduction, Wrong choice of medium, physical barrier, Semantic barrier, Socio-
psychological barrier
● Business letters :Presentation-Fully-blocked layout, categories of business letter, structure,
presenting business letters- key points to remember
● Recruitment Correspondence :The recruitment process, application letter, curriculum vitae,
● Recruitment Correspondence :invitation to interview, references, offer of employment, job
description, letter of acceptance, letter of resignation, letter of recommendation
● Memos :Introduction, objective, structure, key points to remember
● Reports and Proposal :Introduction, Types of report, Formal reports, Structure of a formal report,
Presenting the report, Checklist for compiling reports ,Proposals , key points to remember