● Introduction to Business Research: The Role of Business Research, Nature, Concept, Applied &
Basic research, Managerial value of business research, Scope of Busniess Research etc.
● The Business Research Process: Overview, Decision making under certainly, uncertainty, &
ambiguity-business opportunity, problem, Types of business research- exploratory, descriptive,
causal, Stages in the research process etc.
● Problem Definition: The Foundation of Business Research, Decision statement, Problem
definition, Problem complexity, Problem definition process, steps, Research questions and
hypothesis, Writing research proposal etc.
● Qualitative Research Tools: Concepts, uses of qualitative research, Difference between
qualitative and quantitative research, Orientations to qualitative research, Common Techniques
used in
● Qualitative Research, etc.
● Secondary Data Research in a Digital Age: Overview, Advantages and disadvantages of
secondary data, Typical objectives for Secondary Data research designs, Sources of Secondary
Data, Single-Source Data-Integrated Information, Sources of global research etc.
● Survey Research: An Overview, Concepts on Respondents, sample survey, uses, advantages and
errors in survey research, methods of survey research etc.
● Survey Research: Communicating with the Respondents, Interview as an interactive
communication, Personal, Telephone interview, Self administered questionnaires, Selecting the
appropriate survey research design, Pretesting, Ethical issues in survey research etc.
● Questionnaire Design: Overview, Questionnaire quality, design, basic considerations, Guidelines
for constructing, sequencing the questions, layout, Designing questionnaire for the global markets
etc.
● Sampling Design and Procedures: Concepts, terminology of sampling- sample, population,
census, Importance of sampling, Practical sampling concepts, Sampling frame etc.
● Sampling Design and Procedures: Random sampling and non-sampling errors, overview & types
of Probability vs non-probability sampling, Appropriate sample design etc.
● Editing and Coding: Transforming Raw Data into Information- Stages of data analysis, Editing
and Coding etc.
● Basic Data Analysis: Descriptive Statistics- Nature of descriptive analysis, Tabulations, Cross
tabulation, Data transformation, Calculating rank order, Tabular and graphic methods of
displaying data, Computer program for analysis, Interpretations etc.
● Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up-
Insights from the communications model, Research report context, format, Use of graphic aids,
Oral Presentations, Research follow-up etc.