Syed Habib Anwar Pasha

Education

Research Interest

1. 1. Rural Marketing2. Brand management3. Digital marketing

Teaching Experiance

1. Associate Professor at Jan 20th 2020 to May 6th 2024
2. Assistant Professor at May 5th 2011 to Jan 19th 2020
3. Senior Lecturer at Sep 29th 2009 to May 4th 2011
4. Lecturer at Jul 1st 2007 to Sep 28th 2009
5. Lecturer at Sep 2nd 2006 to Jun 30th 2007

Administrative Position

1. Director, MBA & EMBA Programs at Eastern University From February 2017 to July 2019
2. Coordinator, Business Forum, Eastern University at Eastern University From 2009 to 2010
3. Chairperson, Department of Business Administration at Eastern University From August 2019 to date
4. Coordinator, Social Welfare Club, Eastern University at Eastern University From April 2015 to January 2018
5. Coordinator, Sports Club, Eastern University at Eastern University From 2008 to 2009
6. Coordinator, MBA & EMBA Programs at Eastern University From October 2015 to January 2018

Journal Publications

1. Factors Affecting Consumer Acceptance of Word of Mouth Recommendations in Case of Private University Admission published at BAUST Journal, 1(1), 33-39. on 2020 Based on Marketing
2. Factors of Brand Switching of the Telecommunication Industry in Barisal City published at Journal of Patuakhali Science and Technology University, 7 (1 & 2)19-29. on 2016 Based on Marketing
3. Factors Affecting the Consumer Purchasing Decisions of Perishable Foods: Exploring the Attitudes and the Preferences published at Management Dynamics in the Knowledge Economy, 3(3), 509-531. on 2015 Based on Marketing
4. Influencing Factors of Consumers’ Preference for Buying Fast Moving Consumer Goods (FMCGs) in Rural Areas of Bangladesh published at The Journal of Rural Development, 38 (2), 61-78. on 2013 Based on Marketing
5. Top of the Mind Awareness (TOMA) of a Particular Brand as Leading Consideration of Purchasing the Product an Empirical Assessment. published at JIMS8M: The Journal of Indian Management & Strategy, 18(1), 13-20. on 2013 Based on Marketing
6. Analysis of Toyota’s Marketing Strategy in the UK Market published at European Journal of Business and Management, 5(2), 223-233 on 2013 Based on Marketing
7. Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model published at Indian Journal of Marketing, 42(7), 23-35 on 2012 Based on Marketing
8. Patient Satisfaction in a Tertiary Private Hospital in Dhaka: A Case Study on Square Hospital Limited published at International Journal of Research in Computer Application and Management, 1(2), 9-15 on 2011 Based on Marketing
9. The Foundations of Relationship Marketing published at International Journal of Research in Commerce & Management, 2(10) 13-20 on 2011 Based on Marketing
10. Students’ performance in higher education: A case study on Eastern University published at Eastern University Journal, 2(2), 39-50. on 2009 Based on Marketing
11. Factors Influencing Apartment Buying Decision: An Analysis of Company and Customer Perspective published at Southeast University Journal of Business Studies, 5(2), 109-121 on 2009 Based on Marketing