8th Convocation RegistrationApostille Webmail Career Library IQAC Journal

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
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8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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Global Business

Course Code : 04146126

Course Type :Core

Credit Hour : 3.00

Year :1st

Semester :1st

Prerequisite :None

Teach in : MBA.

Course outline

Introductory knowledge of international Business, Significance of International Business, Global, International and Transnational Companies, International Business Model and terms, Definition and forces of international business environment, Factors Influencing the choice of Entry Mode, A Logical Flow Model of the Entry decision process, Contract Manufacturing, Turnkey Contracts, Management Contracts, International Acquisition entry mode, International Joint venture entry mode, Organizations and Trade blocks, International Trade Theory, Role of MNCs in International Business , Trade Bodies of Bangladesh involved in International Business.