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8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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Integrated Marketing Communication & Digital Media

Course Code : 04146275

Course Type :Core

Credit Hour : 3.00

Year :1st

Semester :2nd

Prerequisite :None

Teach in : MBA, EMBA.

Course outline

: What is IMC, Introduction to Communication, Communication and Response Models, Marketing Communication and Society, Brand Communication, Segmentation, Targeting and Positioning, Message Appeal and Execution, Sponsorship, Event and Endorsements 1 & 2, Technology based IMC Advertising, Social Media case study, Social and Cause related IMC