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8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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Service Marketing

Course Code : 04146273

Course Type :Core

Credit Hour : 3.00

Year :1st

Semester :2nd

Prerequisite :None

Teach in : MBA, EMBA.

Course outline

Definition, Core concepts of marketing, Hierarchy of need, Managing different kinds of demand, Developing Strategic Marketing Program: Service Developing Strategic Marketing Program: Price, Developing Strategic Marketing Program: Distribution, Developing Strategic Marketing Program: Managing Advertising, Sales promotion, Public Relations, Personal selling and direct marketing, Marketing Cost & Efficiency, Dealing with competitors, Marketing and Society, Agricultural Marketing, Industrial Marketing, Managing a Holistic Marketing Organization.