8th Convocation RegistrationApostille Webmail Career Library IQAC Journal

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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Digital Marketing

Course Code : 04144204

Course Type :Core

Credit Hour : 3.00

Year :4th

Semester :2nd

Prerequisite :None

Teach in : BBA.

Course outline

● Digital marketing strategies
● Techniques and methods Content, links, social media marketing Search Engine Optimization
Technical
● Mobile marketingTechnical SEO
● On-Page SEO
● Off-Page SEO Business goals and marketing objectives Create a content strategy Mobile Marketing
Strategy
● Types of Mobile Marketing Enhanced Campaigns
● Mobile Marketing Best Practices Benefits of Great Email Mark
● Email Marketing Strategy Elements of Email Marketing Strategy
● Optimized Marketing Emails Elements of Effective Display Advertising
● Meaning of Display Advertising Goals, Mission, and Vision
● Targeting and Positioning
● Refinement Marketing Tactics
● Measuring and Evaluating