8th Convocation RegistrationApostille Webmail Career Library IQAC Journal

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Admission Office Open on weekly holidays also
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8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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Service Marketing

Course Code : 04144106

Course Type :Core

Credit Hour : 3.00

Year :4th

Semester :1st

Prerequisite :None

Teach in : BBA.

Course outline

● Definition, Core concepts of marketing, Hierarchy of need
● Managing different kinds of demandMarket Opportunity Analysis
● Developing Strategic Marketing Program: Product Developing Strategic Marketing Program:
Service
● Developing Strategic Marketing Program: Price Developing Strategic Marketing
Program: Distribution
● Developing Strategic Marketing Program: Managing Advertising, Sales promotion, Public
Relations Personal selling and direct marketing
● Product Portfolio Analysis and Decisions
● Marketing Cost & Efficiency
● Dealing with competitors
● Marketing and Society
● Marketing in nonprofit organizations
● Agricultural Marketing
● Industrial Marketing
● Produce Exchange & Stock Exchange
● Managing a Holistic Marketing Organization