he nature and importance of Entrepreneurs, The Entrepreneurial and Entrepreneurial mindset.
Creating and starting a new venture- Source of new ideas, methods of generating ideas, Creative problem
solving,
Opportunity recognition, product planning and Development process. Legal issues for the
Entrepreneur.
Electronic Commerce-Architectural Framework and network infrastructure.
Local Area Networks, Ethernet, Wide Area Networks, Internet, TCP/IP, Domain Name System, Internet
Industry Structure. Electronic Commerce- Information Distribution and Messaging- File Transfer
Protocol, Electronic Mail, World Wide Web Server, HTTP.
Electronic Commerce and Securing the Business on Internet- Security policies, procedures and
practices.
Electronic Commerce Payment Systems.
Electronic Commerce & Influence on Marketing- Product, physical distribution, price,
promotion marketing communication, common e Marketing Tools.
Internet Advertising- models, Banner advertising, sponsoring content, screen savers and push
broadcasting, corporate website, Interstitials, Superstitious, Weakness in Internet advertising.
Mobile Commerce- Introduction, Framework and Models.