8th Convocation RegistrationApostille Webmail Career Library IQAC Journal

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Admission Office Open on weekly holidays also
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8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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International Business Strategy

Course Code : 04134112

Course Type :Core

Credit Hour : 3.00

Year :4th

Semester :1st

Prerequisite :None

Teach in : BBA.

Course outline

● Introduction to Strategic Management
● External environment analysis
● Understanding Bangladesh and the World
● Strategic capability analysis
● Business-level strategies
● Corporate-level strategies
● International strategies
● Outsourcing
● Strategy implementation & Business Model Canvas
● International Organizations and its impact
● Different international Market entry strategies
● International strategies related with trade bloc
● Case Study + Review