Introduction to product and service innovation
The role of new forms of product & service innovations in firms and their contribution to the firms
competitive advantage Concept generation & product specification
Concept selection & testing
Opportunity identification and identifying customer needs
Product architecture & prototyping
Product and service design
Design for 'x' approaches
Product development economics.
Best practices" in managing new products and services
Product launch decisions (business to business and consumer) Post Launch evaluations
Contingency Planning, Product discontinuation, Public issues in NPD
Mapping of CLOs with Program Learning Outcomes (PLOs