Significance of Marketing of Banking Products and Services
· The Comparative Development of Marketing related to Banking Products and Services
· Customer Behavior and Attitudes
· Market Segmentation Strategies
· Locating Bank Branches
· New Technology in Banking The role of advertising
· Channels of advertising Promotional activities and publicity of banks
· The Contribution to advertising
· Communications to the Bank Marketing Programmed
· Bank Marketing Control Fundamentals
· Control in Bank Branches Formulating a marketing strategy for banks
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· Selecting Bank Marketing strategy
· The delivery of banking products
· The development of credit cards
· Bank Credit Card’s Market Segmentation
· Marketing Strategies for Bank Credit Card Administering the Retail Bank Markets
· Administering the Corporate Bank Markets
· Research Methodology for Marketing Research of Banking
· Application of Marketing Research in Banking