● Introductory knowledge of international Business
● Significance of International Business
● Global, International and Transnational Companies
● International Business Model
● International Business Terms
● Definition and forces of international business environment
● Affect of international business forces on marketing decision making
● Factors Influencing the choice of Entry Mode
● A Logical Flow Model of the Entry decision process
● Export Entry Mode
● Licensing
● Contract Manufacturing
● Turnkey Contracts
● Management Contracts
● International Franchising
● International Invest entry mode
● International Acquisition entry mode
● International Joint venture entry mode
● Organizations and Trade blocs
● International Trade Theory
● Role of MNCs in International Business
● Trade Bodies of Bangladesh involved in International Business