● The Concept of Entrepreneurship
○ Entrepreneurship defined
○ History of Entrepreneurship
○ Types of Entrepreneurship
○ Entrepreneurship in a Global Perspective
● Entrepreneurial Perspectives and Practices
○ Perspectives on Entrepreneurship
○ Key Entrepreneurial Skill Sets
○ The Practice of Entrepreneurship
● Entrepreneurial Mindset
○ Mindset defined
○ Key habits
○ Pathways to action
● Startup Idea Generation
○ The Process of Innovation and Idea Generation
○ Systems Thinking as a Method for Innovation
○ Team Formation
○ Problem Definition and Asset Mapping
○ Development of Startup Venture Idea
○ Customer Ethnography as a Method for Idea Validation
● Design Thinking
○ Update on Startup Venture Idea based on Customer Interviews: Persevere, Pivot, or
Perish?
○ Debrief Customer Interviews
○ Design Thinking as a Method for New Venture Development
● Value Proposition
○ Value Proposition
○ Product-Market Fit
○ Review of Business Model Canvas
○ Minimum Viable Product or Program (MVP) to Test Value Proposition
● Business Models and Strategy
○ Elements of business models
○ The business model canvas
○ The business plan
● Market Analysis
○ Customer Discovery
○ Positioning and Differentiation
○ Revenue Models