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8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Payment through bkash for Admission form
Admission Office Open on weekly holidays also
UCB Bank Payment
8th Convocation 2025
The third renewal of IEB accreditation (EEE) is in progress
7th International Conference on Integrated Sciences
IEEE International Conference on Biomedical Engineering, Computer and Information Technology for Health (BECITHCON) 29-30 November 2025

Admission: +8801741300002

info@easternuni.edu.bd

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Marketing Management

Course Code : 04143103

Course Type :Core

Credit Hour : 3.00

Year :3rd

Semester :1st

Prerequisite :None

Teach in : BBA.

Course outline

● Definition, Core concepts of marketing, Hierarchy of need
● Managing different kinds of demand
● Market Opportunity Analysis
● Developing Strategic Marketing Program: Product
● Developing Strategic Marketing Program: Service
● Developing Strategic Marketing Program: Price
● Developing Strategic Marketing Program: Distribution
● Developing Strategic Marketing Program: Managing Advertising, Sales promotion, Public
Relations Personal selling and direct marketing
● Product Portfolio Analysis and Decisions
● Marketing Cost & Efficiency
● Midterm Examination
● Dealing with competitors
● Marketing and Society
● Marketing in nonprofit organizations
● Agricultural Marketing
● Industrial Marketing
● Produce Exchange & Stock Exchange
● Managing a Holistic Marketing Organizatio