Syed Habib Anwar Pasha

Education

Research Interest

1. 1. Rural Marketing2. Brand management3. Digital marketing

Teaching Experience

Administrative Position

1. Director, MBA & EMBA Programs at Eastern University From February 2017 to July 2019
2. Coordinator, Business Forum, Eastern University at Eastern University From 2009 to 2010
3. Chairperson, Department of Business Administration at Eastern University From August 2019 to date
4. Coordinator, Social Welfare Club, Eastern University at Eastern University From April 2015 to January 2018
5. Coordinator, Sports Club, Eastern University at Eastern University From 2008 to 2009
6. Coordinator, MBA & EMBA Programs at Eastern University From October 2015 to January 2018

Journal Publications

1. Factors Affecting Consumer Acceptance of Word of Mouth Recommendations in Case of Private University Admission published at BAUST Journal, 1(1), 33-39. on 2020 Based on Marketing
2. Factors of Brand Switching of the Telecommunication Industry in Barisal City published at Journal of Patuakhali Science and Technology University, 7 (1 & 2)19-29. on 2016 Based on Marketing
3. Factors Affecting the Consumer Purchasing Decisions of Perishable Foods: Exploring the Attitudes and the Preferences published at Management Dynamics in the Knowledge Economy, 3(3), 509-531. on 2015 Based on Marketing
4. Influencing Factors of Consumers’ Preference for Buying Fast Moving Consumer Goods (FMCGs) in Rural Areas of Bangladesh published at The Journal of Rural Development, 38 (2), 61-78. on 2013 Based on Marketing
5. Top of the Mind Awareness (TOMA) of a Particular Brand as Leading Consideration of Purchasing the Product an Empirical Assessment. published at JIMS8M: The Journal of Indian Management & Strategy, 18(1), 13-20. on 2013 Based on Marketing
6. Analysis of Toyota’s Marketing Strategy in the UK Market published at European Journal of Business and Management, 5(2), 223-233 on 2013 Based on Marketing
7. Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model published at Indian Journal of Marketing, 42(7), 23-35 on 2012 Based on Marketing
8. Patient Satisfaction in a Tertiary Private Hospital in Dhaka: A Case Study on Square Hospital Limited published at on Based on Marketing